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August 10, 2005
By: KERRY PIANOFORTE
Editor, Coatings World
The Flood Co.: This specialty coatings company has made two appointments aimed at increasing its international reach. Brian Schneider has joined the coatings company as international sales manager, responsible for implementing the division’s sales, marketing and business development programs though sales representatives in Latin America and Asia. In addition, Serge Lavoie has been named national sales manager of Canada for The Flood Specialty Company Ltd., Flood’s Canadian division. Mr. Lavoie will be responsible for implementing The Flood Company’s specialty coatings sales and marketing plans and will also oversee activities of Sundry Marketing Services Ltd., the selling arm of The Flood Paint Specialty Company Ltd. in Canada. Based in Sidney, British Columbia, he will also be responsible for technical and product training in the region. Flood has also promoted Gary Finseth to vice president of marketing. Mr. Finseth joined Flood a year ago as director marketing. In that capacity, he helped define the company’s marketing efforts and guided a number of strategic initiatives to strengthen the company’s brand message and product offerings, according to Anthony M. Ciepiel, president and COO.
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